THE OPPOSITE OF WHAT MOST PROFITABLE COMPANIES AND OWNERS HAVE DONE IN REGARD TO THE AMERICAN CONSUMER. I don’t even drink Arizona tea, but I’ll buy it JUST to support!! #TeamDL todayshow : #AriZonaIcedTea is notoriously still only 99 cents, despite rising prices across the food and drink industry. Owner Don Vultaggio sits down with Savannah Sellers (watchsavannah) and explains why he is so adamant about the price staying under a dollar, and if that will change in the foreseeable future. #TODAYShow #3rdHourTODAY