There’s more to the Paradise brand than our primary logo. 😍 Here’s one of our auxiliary marks that support our identity, on merchandise, uniforms, and advertising Our capsule logo is a retro ‘athletic’ style graphic, referencing the city’s shorthand nickname—SRQ, borrowed from the Sarasota/Bradenton Airport code—our nickname ‘Paradise’, and our sport. ⚽️ #ItsTimeForSarasota #WeAreParadise #Sarasota #SarasotaSoccer #SarasotaParadise #sarasotaflorida🌴☀️