Get ready for an insightful discussion at sxsw with Learfield CEO Cole Gahagan (coleg13), sec Commissioner Greg Sankey, texaslonghorns AD Chris Del Conte (ut_delconte), and ESPN's jenlada! The panel will explore how college sports are evolving in the “Powering a New Era of College Sports" session on Saturday, March 9, covering everything from NIL to fan engagement. If you are in Austin, join the session as these industry leaders share valuable insights and discuss the future of college sports, or check back here for highlights.