The 2023-2024 bowlseason is officially here! 🙌 🏈 Through our diverse business units, Learfield proudly represents more than 80 participating colleges & universities and nearly 40 individual bowl games, all the way to the cfbplayoff! 🏆 From this weekend’s first kickoff to the final play in January, join us in savoring every thrilling moment of #BowlSeason and celebrating the enduring excellence of college football.