2024 𝑺𝑪𝑯𝑶𝑶𝑳 𝑨𝑪𝑻𝑰𝑽𝑨𝑻𝑰𝑶𝑵 𝑶𝑭 𝑻𝑯𝑬 𝒀𝑬𝑨𝑹 💫 Big Red Football Collection” - Western Kentucky University, wku.nil.store Western Kentucky broke the internet when they unveiled their famous Big Red mascot in different football poses on their football helmets, and worked in advance with the NIL Store to add an additional [NIL merchandise component](x.com/WKUNILStore/status/1715405880198369599) to ensure athletes benefitted as well. ➡️ nil.store/awards #nilstoreawards #nil #nilstore #wku #wkunilstore #wkufootball