Madden turned all of us into coaches, general managers, and fans with just a few clicks of a button. It showed us the game in a way we’ve never seen before. It deepened our appreciation for football in every way. And the next installment of a legendary franchise deserves a cover featuring one of its most legendary figures ever. John Madden embodied everything that makes this sport so infectious: dedication, energy, passion. He gave the game of football his all. This year – Madden ‘23 is all about him. #maddenday #sponsoredbyea