Spotted in Coney Island! 👀 pepsi is strategically targeting the #NathansHotDogEatingContest this 4th of July, with a clever ad featuring the legendary #JoeyChestnut. Though the reigning champ won’t be competing this year due to his new partnership with #ImpossibleFoods, his legacy lives on through the power of #OOH. Best of luck to this year’s competitors! 🏆🌭 #MakeAStatement #NYC #fourthofjuly