We are thrilled to announce that usurodeo has officially joined the College Rodeo division at Learfield! 🐎👏🏼 Through this partnership, Learfield will leverage its innovative, data-driven strategies in digital and on-site fan engagement, in-venue branding, original content development through Learfield Studios, and integration with student-athlete name, image and likeness (NIL), among other marketing assets, to deliver authentic fan connections for local, regional and national brands, as it does for more than 180 college athletics departments around the country.