As the #CommercialCutChallenge deadline approaches we wanted to share 3 quotes/mindsets from mikeparenteau to keep in mind as you put the finishing touches on your edit... there’s still time to register at the LINK IN BIO! ⠀ #1: “Don’t edit like a DP, edit like a storyteller” ⠀ Editing like a story-teller instead of a DP sometimes means making tough choices to leave dope shots out in favor of crafting a cohesive storyline with your visuals. ⠀ #2: “Music is the language of EMOTION” ⠀ Use the music as a tool & not just as a soundtrack. Think critically about what music connects deeply with the visuals. What is the footage supposed to make you feel? Then find the music that fits that emotion. ⠀ #3: “Engage, Entertain, & Inspire” ⠀ A compelling edit accomplishes these 3 goals. Hook the viewer, keep them on their toes, give them a feeling or lesson to leave with. ⠀ To learn more check out podcast episode #196 of the BWNC Podcast!