gradientRail logo, animation, and graphical elements gradientRail is a fictional software company that I haven’t come up with a better design brief than that, this idea literally came to me in between the asleep and awake zone. The specific way of spelling the company’s name comes from the naming convention camelCase which is commonly used in programming notes. This decision came later when trying to find direction for the brand. The rise of web3’s visual languages led me to want to make a bit more 3D like shapes and work with the gradient so I combined elements from the logo to make them. Also playing off elements from the logo, I created these abstract character designs for the initials which was a last minute idea but I think turned out very successfully in reinforcing the futuristic era and tech space theme. This project was a little, and very painful, dip into animation. Having foundational classes in after effects has been useful but practice is essential. Following numero...