Meet Gisella, owner of Paloma Salon & our final spotlight of Hispanic Heritage Month! Paloma Salon is in Jersey City, NJ just a few minutes away from our IT Cosmetics headquarters🫶🏽 Gisella is a second generation El Salvadoran American who celebrates her heritage and uses it as motivation to run a successful business ✨ “Any confidence tips that I have for aspiring Hispanic entrepreneurs would be to do the thing that makes you uncomfortable. That’s usually what comes with growth”. #itcosmetics #ConfidenceAtWork