Now that's some genius marketing. 👏💡
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Parity, the sponsorship platform dedicated to connecting brands with women athletes, helped land an especially delicious brand deal last week. Last Wednesday, the Minnesota Pork Board announced that synchronized diving duo Kassidy Cook and Sarah Bacon are joining Team Pork with the hashtag #CooknBacon. 🥓
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“Pardon the pun, but their sizzling hashtag is proving irresistible to brands with a relevant product or storyline,” Parity CEO Leela Srinivasan told The GIST on Sunday. “Kassidy and Sarah will be #CooknBacon for years to come and, since they train in Minneapolis, this partnership made sense all around.”
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🤝The partnership: As Team Pork’s newest members, the athletes will engage with social media followers, appear at community events, and make appearances on behalf of Minnesota Pork. Cook and Bacon will also promote pork products as part of the sponsorship.
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The Minnesota Pork Board can benefit from the two divers’ social media reac...