Buckhead apparel business poised to be first to pay UGA athletes "A UGA alum and diehard Bulldogs fan, Callaway is now poised to connect with college athletes in a way he couldn’t have fathomed a decade ago: paying them to endorse his products. Onward Reserve will offer a handful of standout UGA athletes after midnight on July 1 — the date Georgia law says athletes can officially cash in on their name, image, and likeness." Read the full story at the link in our bio! . . . #TheInsideSourcePodcast #IconSource #AccessEngageInfluence #access #engage #influence #icon #source #adventure #athlete #marketing #sports #podcast #athletes #brand #influencermarketing #influencers #sportsmarketing #campaigns #brandambassador