Been a minute since I’ve drawn up a concept kit but this idea that had been in my sketch book long before the crazy hype of the Kappa announcement. But I thought of a idea to play with the idea of waters in the Canals, the very pathways that built the city what it had become as an Iconic city that transcends not only football culture, but Italian Culture. This design combines the looks of luxury which the kappa kits this season had achieved but adds a vibrant modern look like high end fashion pieces of now & a lot of modern football kits for that matter. Another problem to solve is the guidelines in Serie A Kits where clubs can’t have more than one piece of branding of the club on their kits. This meant the original designs unveiled in their original kits had missing elements in their kits in official matches, which for me kinda makes the kit a bit of a let down. So I came up with a way of blending the badge with the name to make it one piece of branding, this should allow for the same...