One year ago, we opened the doors at our FIRST location on La Jolla Boulevard in Bird Rock, CA! 🍾 . Before March 2020, the number one way we reached our PFW community was at race events and expos. Like so many other growing businesses, 2020 threw us a serious curveball in this regard. 🤔 . So we made a decision: let's build a place for people to (safely) come to us. We spent summer 2020 standing on ladders painting the store interior, on our hands and knees building fixtures and hours of the absolute labor of love that was transforming this location into the Showroom of our dreams. In July 2020, we opened our doors to the PFW Showroom. 💪 . And BOY did the Bird Rock community really show up for us! We are so grateful for the support and patronage of our local community. And added bonus: with the country opened back up, out-of-town vacationing PFW customers are dropping by to check the place out! 🤩 . We are SO excited to see everyone at races this year, and we hope to catch you in t...