What drives your desire to see the world? For some, traveling is a source of escapism but recently there has been a shift toward traveling as a much deeper need for self-discovery. Lately, travelers are seeking out experiences that speak to their personal backgrounds or heritage, or ones that help to strengthen their bonds with cultures and communities around the world. This signifies a move away from traditional sightseeing toward profound soul-searching. Says who? Just ask Gen Z. To better understand how Americans think about travel now, we surveyed 2,000 adults between the ages of 18 and 75 and what we found is that young people, and especially Gen Z, are fundamentally reshaping our views of tourism and the role travel plays in our lives. Unlike Gen Xers or Boomers, 77% of the Gen Zers and Millennials we surveyed say they choose travel experiences based on their personal interests, not the destination. Whether it's food-focused journeys, music festival trips, wellness retreats, ed...