The “Waugh” Factor Before and during the early years of the National Park Service, publicity for national parks was spearheaded and funded by railroads, hotel operators, automobile associations, friendly newspaper and magazine editors, and others in the tourism industry. In the 1920s the National Park Service wrote and published stories and reports about the national parks, but it wasn’t until 1934 that it began its own program using graphic arts to encourage people to visit national and state parks. National park employee, artist, and landscape architect Dorothy Waugh designed 17 posters between 1934 and 1936. Waugh was hired by the NPS as a landscape architect and artist in the Branch of Planning around 1933. Her work included gathering information on park facilities and to develop an illustrated manual with instructions to construct basic park structures that could be used by the Civilian Conservation Corps (CCC). Waugh's designs provided practical prototypes that could be adapted...