The 30th Anniversary of the Essence Festival of Culture was one for the books! From the late-night concert series to the incredible speakers on the daytime stage, our staff and editors were kept busy in the New Orleans heat. Thankfully smartwater was on hand to keep us hydrated and refreshed throughout our action-packed festival – whether getting fashion tips or a quick workout in. Check out some of our highlights from the ESSENCE Fest weekend! ​​#smartwaterpartner #ESSENCEFest30 #EFOC30