Unmatched performance backed by values. That’s always been our goal, and when we see a like-minded individual, we have to get them on our team. If that individual happens to be a basketball star, leading the charge on community philanthropic pursuits, well, all the better. That’s why we’ve partnered with 3jmccollum, who embodies our values both on and off the court, all with a distinct style that he’s made his own. We both appreciate anything that doesn’t rest on its laurels, so it’s no surprise that CJ is a fan of Citizen, performance-driven timepieces that don’t shy away from style. #CitizenWatch #CJMcCollum #CitizenSport #EveryCitizen #EcoDrive #menswatch