For seven decades, sports tourism in San Diego has generated significant economic impact, supported jobs in the tourism and hospitality industry, and delivered memorable experiences for San Diegans, including the Holiday Bowl.⁠ ⁠ Today, the Sports & Active Lifestyle industry in San Diego employs over 39,000 people and has an economic output of $6.3 billion, according to the San Diego Sports Innovators.⁠ ⁠ And we’re just getting started. A big announcement about a NEW annual event coming to San Diego is on the horizon. Follow sportssdtourism to be the first to hear all about it next week!⁠ ⁠ What type of event do YOU think it will be? 🏉🏐🎾🏀🏒❓️⁠ ⁠ #socal #sandiego #sportsinsandiego #sandiegosports #sandiegoevents⁠