Let's be honest..a logo is the first opportunity to make an impression on your customer, so it needs to be good. Here are some tips to keep in mind when designing a company logo: . Brand identity: Define the brand's personality like you would a person. This will come in handy when choosing design elements. . Color Theory: Certain colors invoke a specific emotion and idea. Be intentional with your color choice or palatte. . Typography: Figure out the vibe you’re going for. If you want a modern and timeless look go for a Sans Serif font. If you want your brand to feel friendly and approachable, try a chunky serifed font. . . . . . . . . #design #designer #logodesign #logodesigner #adobeillustrator #art #illustration #design #artdirection #creativeagency #adagency #socialmediaagency #advertisingagency #advertisingcampaign #brandvoice #colortheory #typography #designstudent