You heard it here - saves are the new likes. . Have you ever noticed the bookmark symbol below a post on your feed? The “save” button is a more recent engagement metric Instagram offers. The more saves your post receives, the more times it’ll be shown within the Instagram algorithm. . When growing your Instagram page, it’s important to focus on getting more saves on your content, meaning your audience finds your account worth revisiting over and over again. . Follow for more social media tips and tricks! . #socialmediamarketingtips #socialmediaagency #socialmediamanagers #advertisingagency #advertisingcampaign #brandvoice #socialmediatip #socialmediahelp #algorithm #advertisingworks