July kicked off the start of Q3 and brought us the shift from Universal Analytics to Google Analytics 4. Will GA4 affect RPM? Yes. But also no. We’re sharing a refresher of what RPM is, how we calculate it here at Mediavine and why it matters in our latest blog post. . . . . . #GA4 #GoogleAnalytics #googleanalytics4 #mediavine #mediavineMVP #GoForTeal #mediavineblog