When mlb and nike teamed up for one of the greatest modern sports fashion collaborations of all time, The Nike City Connect campaign was born. For the Colorado rockies, the launch of these new jerseys came with a whole host of photo, video, press and social media needs, in order to excite fans and create the most buzz possible. Ultimately, a seamless and strategic workflow was put into action. Here, kylecoopah and erin_hodges from the #Rockies' media & marketing team walk us through their creative process, including editing and tagging photos in #PhotoMechanic and #Lightroom, organizing and delivering the assets through #PhotoShelter, and sharing the content directly with the players through greenflyinc. It was an impressive feat! Head to the link in our bio to watch our entire on-demand webinar with the Rockies squad.