This sweetheartcandies marketing campaign is genius! 🤩 They took a part of their product that was once considered “unusable” and turned it in to a entire campaign that resonates with parts of their audience. What are your thoughts on this campaign? Let us know down below! #sweethearts #sweetheartssituationships #situationship #valentinesday #marketingcampaign #marketingstrategy #candyhearts