Analytics are SOOO important in social media marketing. But with so many terms, it can be hard to figure out what each one means and how they are measured. This is every Instagram analytic you need to know. 👇 🤩 ⭐ General Analytics: ⭐ * Accounts reached- number of unique accounts that have seen your content at least once * Accounts engaged- umber of unique accounts that interacted with your content * Reach/content reach- total number of unique viewers a post has * Impressions- number of times an individual piece of content was displayed to users * Engagement rate- Number of engagements as a percentage of followers or reach ⭐ Reel Specific Analytics: ⭐ * Plays- number of times a video plays on Instagram, which includes when the video plays automatically or if someone clicks to play the video. * Watch through rate/completion rate- percentage of people who viewed content from beginning to end on Instagram Stories and Reels. * Watch time- the total amount of time that your reel was watc...