When I launched J skis in 2013, the #JAllplaySki was the first ski I ever made... and continues to be our top selling ski today!⁠ ⁠ However, there's always room to improve, so we’ve been working with head engineer @giraydadali over the past TWO YEARS to completely re-design it for our 10 Year Anniversary!⁠ ⁠ The mission was to keep The Allplay’s legendary, playful feel, and expand it into an even more funner time when carving around the mountain. Mission accomplished ✔️⁠ ⁠ Get yours August 4th at 4:20pm EST online OR in-person on July 29th at @jbrewskis 📆 ⁠ ⁠ #jskis #itsjustskiing #newallplay #skidesign #skiprototype