Texas Traditions: Hook 'em, Horns // Texas' world-renowned "Hook 'em, Horns" sign, created by head cheerleader Harley Clark in 1955, was voted the nation's top hand signal by Sports Illustrated. // Reinforce the power of tradition with Texas Athletics. Come together with Longhorns everywhere to say #GoHornsGo. #texaslonghorns #longhorns #texasfootball #collegefootball #collegetraditions #traditions @utaustintx #utaustin #ut #austin #atx #hookemhorns #hookem #texasfight