I reimagine the concept of style, transcending beyond fashion and textiles. I redefine the art of storytelling and creativity, infusing timeless elegance into every narrative. I collaborated with Puma (initially to style these shoes) but decided to go a step further and design an immersive pop-up experience, bringing this vision to life to be shared with everyone. #pumapalermo puma.usa •Creative directed by Me •Pop up design by me •Narrated by Me •Edited by Me Thanks to the puma team ! ❤️🥂