The Olympics Through Our Studio’s Eyes Over the past few days, we’ve been imagining what the visual identity of the Olympics might look like if it were designed by us. So, we took on the challenge—and it was an absolute blast! This has been one of the most exciting exercises we’ve ever tackled in the studio. We drew major inspiration from Otl Aicher’s iconic design for the Munich Olympics. What do you think? Do you like it better than the current design? Let’s make some noise and share this widely—who knows, maybe we’ll influence the next @olympics ! Huge shoutout to @mattmoranphoto , @jkh_photo and @jeromebrouilletphotography for the stunning photos that set the perfect tone for this project. Additional photos by @deathtostock and @cosmos