A recent study conducted by nycbirdalliance, fordhamuniversity, americanbirdconservancy, and stonybrooku confirms a staggering reality— at least 1 BILLION BIRDS die annually in the US from collisions with glass. The study, involving 3,159 collision victims across 152 species, found that 60 percent of the birds that initially survive collisions and are taken for treatment die of injuries. This is why the actual number of deaths likely far exceeds 1 billion since delayed mortality contributes to a massive underestimation of collision deaths. While treating injured birds is vital, the study emphasizes that prevention through various measures should be the top priority. Solutions include adopting #birdfriendly building designs, implementing #lightsout programs, and supporting legislation aimed at protecting birds. These comprehensive steps are essential to reducing the devastating impact of collisions. Among these solutions, Feather Friendly stands out for its scientifically prov...