Come join us March 4 with smithoptics for We Run Cold-- a day filled with giveaways, athlete signings, product demos, free clinics, custom chain stitching, and more! Feeling like leveling up your skills on the slopes? Smith is providing free clinics for trees and steeps or moguls, in addition to a women's clinic with SheJumps! (Hot tip: You'll need to sign up in-person to join and these limited spaces are are first come, first served.) You can also gather up at the Smith Lounge to personalize your goggles or helmet bag at Smith's chain stitching station. (We hear there will also be plenty of complimentary s'mores and hot chocolate to enjoy by the fire pit!) When the sun starts to set, you cap off the day at Derailer for drink specials and a DJ spinnin' tunes into the evening. Bonus: Need a fresh pair of goggles, sunglasses, or a new helmet? Stop by any resort owned retail location and get a free gift with the purchase of any Smith product. Sound like a really-glad-we-did-this kind...