🚨$250,000 💵 Shortfall for Mid-Majors🚨 What’s that you say 🤔 Yep, that’s how the #NCAA is helping fund the settlement, holding back money from the small guy… So why bring this up with a #UCONN #NIL article? Because not only did the athletes get a great opportunity now + mentorship opportunities + franchise fast track BUT UCONN Women’s Basketball got a multi-year court naming deal… Mid-majors are in a weird spot… They need to figure out how/where they fit in college athletics + add player development programming to try and keep up + cover a $250,000 shortfall AND generate more revenue… There’s a great lesson and regardless of market size a great opportunity hidden within this article… We are fortunate to work with some great forward thinking AD’s - Want to hear what we’re kicking around… Let’s 🗣️ #playerdevelopment #nil #ncaa #collegeathletics #mindset #athleticdirector