Have you tried the latest from Pound Cake? 💄✨ Our 2022 $1M Grand Prize Winner, Pound Cake, is a Black and Hispanic-owned cosmetics company revolutionizing the way color is made for darker skin. With proprietary Tone Variant Technology™, they launched the first-ever line of red lipsticks for different lip tones and were awarded an Allure Best of Beauty Award, a Glamour Beauty Award, a special on Good Morning America, and recognition from Glossier and Cocokind. 🏆📺 They continue to innovate with the introduction of CAKE THEORY™: a lip oil in two buildable shades, designed to enhance your natural lip tone through neutralization, equalization, and color filtering. 🟡 MELTED BUTTER: A unique shade of yellow, derived from 100% natural colorant, that neutralizes purplish-brown lip liners, hyperpigmentation, dark spots, and smoker’s lips. Made to shine brighter on darker skin than your typical glosses. No shades are universal, not even clears. 💧 Discover the power of CAKE THEORY™ and ...