This week in NYC, T-Mobile Advertising Solutions hosted its first-ever #Newfronts presentation. It was an honor to work with my partners vcldigital to collaborate with tmobile to script the event. Grateful for this opportunity, and proud to see our work come to life on such a grand stage. In today’s digital age, app consumption has become the cornerstone of our daily lives. Our devices keep us informed about the world, entertain us, and even help manage our personal connections—reminding us to say happy birthday, pay a bill, or check in for a flight. “The mobile phone is as rich with data as the set-top box, if not more so, and apps are the new shows. These apps reveal a lot about us—our preferences, actions, and, most importantly, our intentions.” - Andrea Zapata But not all data is created equal. It’s how we responsibly distill, refine, and commingle data signals to create opportunities to establish real and lasting customer connections, which is precisely what T-Mobile is pionee...