In a big win for Arizona’s economy, the 2024 NCAA Men’s Final Four generated $4️⃣2️⃣9️⃣ million in economic impact, it was announced this morning. The event also created $256.9 million for Arizona’s Gross Domestic Product (GDP), according to a study by arizonastateuniversity’s Seidman Research Institute. “I commend the Phoenix Local Organizing Committee and its stakeholders for delivering this windfall to Arizona,” Arizona Governor Katie Hobbs said. “Mega sporting events are crucial for driving our state’s tourism sector. Basketball is the world’s game, and during the 2024 Men’s Final Four, the world’s eyes were proudly on Arizona. It not only generated revenue, it also served as a powerful advertisement for our great state.” 🏀🌵 phoenixfinalfour.com/economic_impact #MFinalFour #Arizona #economicimpact