Teton Ridge, a Western sports media and entertainment company, announced today a renewed, multi-faceted partnership with the Professional Rodeo Cowboys Association (PRCA), returning as the presenting sponsor of the National Finals Rodeo (NFR) in Las Vegas for 2024-2025.
In addition to the presenting sponsorship Teton Ridge will have a larger footprint within the NFR Fan Zone at the Thomas & Mack Arena and produce the "Official NFR Pre-Show" which will air live on Teton Ridge's digital channels. Featuring some of the top talent and celebrities of the industry, the pre-show will take fans on a unique viewing experience each night with guest interviews, recaps of the action, behind the scenes moments with the athletes and a look ahead on the leaderboard.
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