Have you ever dreamed of the BMW i7 in miniature scale? ποΈπ¨
bmw will premiere a limited-edition series of BMW i7 miniatures created by London-based artist Alvaro Barrington and Korean artist Heemin Chung and exclusively for sale during Frieze Seoul. Both artists were selected by renowned curator and esteemed BMW Art Car Jury member Hans Ulrich Obrist. Inspired by the BMW Art Car collection, Chung and Barrington designed seven miniatures each expressing the emotions the BMW i7 evokes, centered on human centricity and tech magic. All profits from the sale of the miniatures will be donated to a charity of the artistsβ choice.
BMW is proud to be a long-term partner of friezeofficial, collaborating across contemporary art and music. Frieze Seoul returns for its third edition at COEX in the Gangnam District of Seoul from 4 β 7 September. Stay tuned to see the final BMW i7 miniatures and whatβs in store at BMWβs lounge this year at bmw_korea and bmwgroupculture.
Images by Gary Yeh an...
Suggested Credits
Tags, Events, and Projects