It’s hard to stop a Trane—or another format.made + redtettemer project! We had the privilege of crafting a dynamic and visually captivating spot that blends the best of both Live-Action and CGI. By integrating live-action macro shots of the client Trane’s top-of-the-line heat pump system with sleek and meticulously crafted 3D renders, we were able to showcase the innovation and sophistication that Trane embodies. Each frame was designed with precision to highlight their cutting-edge technology and beautifully engineered product. Check it out! #trane #liveaction #cgi #3drendering #innovation #technology #productdesign #motiongraphics #visualstorytelling #engineering #advertising #techinnovation #collaboration #designengineering #contentcreation #formatmade #createordie