Harvard professor AnitaElberse teaches a sought-after four-day executive education course titled: The Business of Entertainment, Media, and Sport.
Her case studies, ranging from David Beckham’s brand management to Beyoncé’s music launch strategies, are announced like an album drop on social media.
Alumni of her
#BEMS course include: dwyanewade, gabunion, kevinlove, karliekloss, francisngannou, swish41, patorankingfire, juanmatagarcia, mattebabel, tim_cahil, channingtatum, llcoolj, arod, lindseyvonn, Ciara, chipgaines, joannagaines, oliverkahn, juliusrandle30, 3gerardpique, kond, alanabeard, ncboomstick23, scottyjames31, joannajedrzejczyk, and many more.
(via bloombergbusiness)