“It wasn’t until January of 1999 that I’d truly get to see Slim Shady consume his entire identity... I walked in and my eyebrows hit the ceiling, an involuntary reaction to his newly bleached blond hair. I’d seen it in the video, and on stage, but not IRL. He laughed and said, ‘This is my one shot and if I wanna stand out, I need everything to be memorable’.” Complex’s Chief Content Officer n_c_b recalls witnessing the birth of Slim Shady in our latest #ComplexCover. LINK IN BIO for more and shop the Eminem collection 🔗