NEW WORK: TATCHA MOISTURE MATCHUP NYC POP-UP In case you haven’t been paying attention to our super cool social posts (it’s fine, we’ll forgive you 😅), we launched our first campaign with tatcha this month! But we didn’t just stop at creating a Stomp-The-Yard-worthy rivalry for the brand’s two most popular moisturizers. We brought the #MoistureMatchup to the STREETS, and things got…MOIST. (sorry, I can’t help myself.) The two-day mobile activation brought a locker room experience to Tatcha fans via our duo-tone designed truck, where guests got to declare their allegiance to #TeamWater and #TeamDewy after taking a quiz to secure their very own Moisture Playbook. Gameday also means custom team jerseys, sweet treats, jumbo moisturizers, prizes and giveaways, and a scoreboard that kept track of the climbing #TeamWater and #TeamDewy numbers. To no one’s surprise, it was a near tie 👀 Anyone care to be the tie breaker? Sound off in the comments 🗣️👇 CREDITS: CREATIVE & EXPERIENTIAL: w...