Meet the Gucci B. Freedom of interpretation flourishes in Creative Director Sabato De Sarno’s vision for Fall Winter 2024, as the new Gucci B bag, with its refined and spacious silhouette crafted in soft suede, continues to ground the House’s heritage-inspired narrative while exploring a contemporary aesthetic. Gucci B is arriving soon on September 20. Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Marie Schuller Photographer: David Sims Stylist: Alastair McKimm Casting: Piergiorgio Del Moro and Samuel Ellis Scheinman #GucciFW24 #GucciB