I am very excited to introduce my new graphic identity, The Lawrence Lion. The story about a young lion from Africa resonated with me right away and having tested it on a few friends and some people in the world of golf, my team and I decided to go for it and launch it today, ahead of the first tournament of 2023. The Lawrence Lion has already found its way to my pinggolfeurope bag and hat thanks dominic.j.griffiths and may soon appear on my titleistukireland balls and footjoyeurope shoes too. I owe special thanks to progressive_se and their Creative Director Björn Höglund for coming up with the original idea and creating the unique artwork. Put your sound on and maybe you can hear the authentic sounds of the African savanna. #letsmakeprogress