With Vice President Kamala Harris’ presidential campaign kicking off, her team has embraced the potential of memes to break through with a younger, perpetually online demographic, Axios’ Ivana Saric writes. Why it matters: Harris, 59, offers a dramatic shift for the Democratic party away from an 81-year-old presidential candidate whose age prompted serious questions about his ability to serve as well as attacks from his Republican opponent, former President Trump, who is 78. With age and fitness for office posing such central questions in the 2024 race so far, the Harris campaign’s ability to play into the memes could engage young voters who get their news from social media and shake off the traditional stiffness of campaign communications. It also highlights the contrast between her and Trump, who is now the oldest presidential nominee in U.S. history. 🔗 Read more at the link in our bio. 🎨 Photo illustration: Maura Losch/Axios 📸 Screenshot: @charli_xcx/X