Our #CoachSpring25 Collection, presented at NYFW 🗽. “My vision for Spring was to show real clothes in a real, relevant, urban environment,” said Coach Creative Director #StuartVevers. “But we’re redesigning these clothes, keeping in mind the values of a new generation that is discovering these pieces for the first time.” “So many elements of this collection come down to personality,” said Vevers. “We’ve taken very archetypal pieces and made them unique to the wearer, with the proportions, with the styling, and with very playful embellishments that call into question the idea of traditional ‘luxury.’ I think what’s more valuable today is something that’s personal.” American style iconography—from the “I ❤️ New York” graphic to the archetypal navy blazer—is represented with all the optimism of youth: colored, cut up, sketched over, re-sized and customized to create something that is more than the sum of its parts✍️. We wanted to make clothes that have both value and a sense of v...