Is easier, cheaper, and faster always better? Laura Kim shares persuasive design ideas to help humans stick to sustainable habits. Sometimes we respond best to easy, cheap, and fast. Sometimes we excel when there’s a competitive element at play. Swipe through and tell us in the comments which one feels most likely to change your behavior. Source: UBS Sustainability and Impact Institute, 2024 #ShareUBS #SustainabilityMatters #PersuasiveDesign #GoGreen