Julissa Prado was embarrassed of her curly hair in high school.⁠ ⁠ "The European standards of beauty were just so strong," she said. "Whenever I would have my hair curly, kids would make of me. There were a lot of stereotypes surrounding curly hair and it being associated with having ugly bad hair."⁠ ⁠ In the latest episode of #BisnessSchool, Prado talks about how she turned that insecurity into rizoscurls, a multimillion dollar curly hair care line that made history when it was picked up by Ulta Beauty stores and counts with thalia and chappellroan as customers.⁠ ⁠ Click link 🔗 in bio to check it out.