*Turn Your Phone* Today in sneaker history On this day, September 15, 1985, Nike officially launched the iconic Air Jordan 1, marking the start of one of the most famous sneaker lines in history. The Air Jordan 1 would later be banned by the NBA for not adhering to the league’s uniform policy, which led to Michael Jordan being fined $5,000 every time he wore them during a game. Nike covered the fines, turning this controversy into massive publicity that skyrocketed the popularity of the Air Jordan brand, making it a cultural icon . #banned #jordan #1 #scoopdrip #sneakers #history