A big shoutout to cbsnews for shining a spotlight on bird-glass collisions in their video "New methods, designs aim to cut down on bird strikes" that aired on September 15! With over a billion birds dying from collisions annually (according to studies by the American Bird Conservancy and by Dr Daniel Klem, Jr.), the story explores innovative solutions, including new architectural designs that incorporate bird-friendly glass and public awareness efforts that are making environments safer for migratory birds. A huge moment in the video was when Andrew Farnsworth—a leading ornithologist and one of the minds behind BirdCast—held up Feather Friendly’s Pro DIY product as an example of an effective solution to reduce bird strikes. Watch the full segment here: cbsnews.com/video/new-methods-designs-aim-to-cut-down-on-bird-strikes/?utm_source=instagram&utm_medium=social&utm_content=ap_sqjbdi6rgo Andrew's approval of Feather Friendly underscores the effectiveness of our solutions ...